Updated: January 5, 2021

At PowerA (a part of ACCO Brands USA LLC), we are committed to respecting your privacy. One part of doing that is being transparent to you about how we collect, use, store, transfer and disclose information you share with us.  This notice explains our approach and also lets you know about the rights you have over your information.

If you have any questions regarding your information or this notice, you can reach us anytime at DataPrivacy@acco.com.

What are the key points of this notice?

The key points of this notice that you should know are:

  • We collect personal information primarily to market our products to you, enable you to make purchases on our websites, and provide you with product and customer service support.
  • Our company uses third-party service providers to help us maintain and protect our website, accept payments, deliver products to you, send marketing communications, and tailor our site to your interests.
  • We do not sell and will not sell your information to third parties for their own use.
  • You have rights over how the information we collect about you is used. For example, you can opt-out of marketing communications at any time. You can also request access to the information we hold about you or request that we delete that information in some cases.

What is the scope of this notice?

This notice explains how we use personal information—information that can be used to identify or contact an individual. It also explains how we use non-personal information—information that cannot, alone, be used to identify or contact an individual.

This notice applies to the website on which it is posted.  It also applies to interactions with PowerA via other channels, such as when you contact our customer support team or visit our facilities.  This notice does not apply to PowerA websites with different privacy notices or to third-party websites and platforms—like Facebook™, Twitter™, Instagram™, or YouTube™.

What information do we collect from you?

We collect and process your information when you interact with our websites, interact with our social media accounts, purchase our products, use our internet-connected devices, contact our customer service employees, or interact with our company in another manner. The information we may collect includes:

  • Your name, username, and password;
  • Your personal or business address, company name, email address, and phone number;
  • Your payment and delivery information, including billing and delivery address;
  • Your order history;
  • Your product ID;
  • Customer support chat logs, emails, and call recordings;
  • Your marketing preferences;
  • Photos, videos, or other files you submit to us or taken at events;
  • Your interactions with our website, services, or other websites, such as products viewed, search history, clicked advertisements, IP address, date and time of visit, device used, browser used, and browsing history;
  • Inferences drawn from the information above, such as your product preferences and interests; and
  • For influencers, we also collect your social handles and follower counts;
  • For business customers, we also collect creditworthiness and financial information, bank account details, the names of shareholders and management, tax identification numbers, national identification numbers, and identification documentation (where required).

What technologies do we use to collect information?

Beyond information that you actively provide to us, we also collect information passively via various technologies.


Cookies are small text files that websites save on our local device when you visit a site.  When you return to a website or visit another website, the website may read the cookie.  This allows websites to do a variety of things, such as remembering site preferences, creating a record of a visitor’s online activity, or identifying what parts of a site are visited most often.

We use various cookies on our website to deliver the best experience to visitors.  You can control what cookies are placed on your device via your browser’s settings.

Pixel Tags

Pixel tags are tiny graphic images (also known as web beacons, action tags, or transparent GIF files). We use pixel tags to:

  • Tell us which parts of the website you have visited and to measure the effectiveness of any searches you may perform;
  • Send you email messages in a format you can read and let us know when you have opened a message from us and whether you click on the links contained in the message; and
  • Together with our ad marketing partners, track your interaction with online advertising, measure the performance of a marketing effort, and for targeted advertising.

File Metadata

If you submit a digital photo or other file to us, it may contain metadata or precise geolocation. If you do not want to share this data, you should delete the data before sharing it with us.

Embedded Links

Certain links in our emails and third-party websites may include tracking information embedded in the link.  This tracking is accomplished via a redirection system that allows us to understand whether you clicked on the link and how the link is being used.  In some cases, this non-personal information can be combined with personal information we have about you to improve our services and marketing campaigns.

What information do we collect from third parties?

In addition to information that we collect from you, we also collect information from third parties.

Product Feature Providers

For certain products, your personal information may be shared with third parties to provide additional functionality to those devices.  For example, some products include voice control functionality via services like Amazon Alexa.  In those cases, the collection and use of your data is controlled by the voice control provider, not ACCO Brands.  We do not collect any personal information from these processes and do not collect or store any audio recordings.

Social Media Platforms

When you log into social media platforms from this website, public information such as your username is shared with the social media platform, which may then in turn provide that information to us.

Separately, we may also collect from social media platforms additional information about existing customers to build a more fulsome profile of your interests so that we can better target our marketing and advertisements. This can include any of the information mentioned above in the “What information do we collect from you?” section above.

How do we use your information?

We use your information for the following purposes:

  • In order to fulfil a contract or to take steps in connection with a contract, including:
    • Verifying your identity;
    • Processing payments;
    • Communicating with you;
    • Providing warranty coverage and product registration;
    • Providing customer service;
    • Arranging the delivery of products; and
    • Providing promotional or sweepstakes rewards.
  • In order to conduct our business and to pursue our legitimate business interests, including:
    • Protecting and improving our services and websites, such as using analytics to better understand how our websites are used;
    • Enhancing our products, applications, or services;
    • Preventing malicious activity, security breaches, fraud, and other criminal activity;
    • Providing generalized electronic and physical marketing and advertisements;
    • Providing targeted electronic and physical marketing and advertisements;
    • Managing your marketing preferences;
    • Responding to feedback, complaints, or reviews of our products, service, or website;
    • Posting content provided by you, such as product reviews or social media posts;
    • Promoting our business via industry events, tradeshows, and other events;
    • Managing our financial processes and reporting;
    • Personalizing our website or products for you;
    • Coordinating product recalls;
    • Providing requested product or material samples;
    • Inviting you to participate in marketing research or surveys; and
    • Pursuing and defending legal claims, as well as ensuring compliance with relevant laws.
  • If you grant your permission, we will use your personal information for the following purposes:
    • Providing direct marketing materials regarding our products and services; and
    • Any additional purposes where we ask for your permission at the time of collection.
  • For legally required purposes in response to lawful requests by regulatory, civil or criminal authorities, including to meet national security or law enforcement requirements.

With whom do we share your information?

We share your information with various entities around the world, including some in countries that have privacy laws that may differ from those where you are located.  For all transfers, we ensure there are suitable safeguards, such as a legal adequacy decision, standard contractual clauses, binding corporate rules, and Privacy Shield certifications. Details are available upon request.

ACCO Brands Corporation Group

We may transfer your personal information to other brands and companies in the ACCO Brands Corporation group (of which PowerA is a part) in order to process orders, sweepstakes or for other marketing activities.

Resellers and Dealers

In some cases, PowerA does not sell products directly on its website, but instead directs customers to make purchases from a reseller or dealer.  We may share your information with those entities to assist you, for example to facilitate having the reseller or dealer provide you with a price quote or product support.

Service Providers

We will also transfer the personal information described in the “What information do we collect from you?” section above to service providers, who will process information on behalf of PowerA for the above-described purposes. These processors include providers of website hosting and maintenance, marketing database hosting, call center operation, consumer engagement, advertising, shipping, and logistics services.

Analytic Providers

We use analytic providers such as Google Analytics to analyze your use of our website. In this context, we transfer anonymized data about the use of our website to Google Inc. Google then compiles statistical reports for us about the use of our website.

Social Media Platforms

At various places on our websites we have implemented social network/ social media features. These features include:

  • Links to PowerA’ websites on social networks
  • “Like” or “Share” buttons
  • Embedded content, such as videos

The providers of the features above may use embedded content to identify you, the source of a visit and how you use our website.

When you use the recommendation functions, this communicates the URL of the respective website to the social network you have selected. A number of networks then immediately supplement the link with an excerpt of the content provided by our website. With most social networks, you are asked for confirmation before this is saved or forwarded.

We have integrated social media tools from social media providers such as: Facebook™, Twitter™, YouTube™, and Instagram™.

Please note that we do not have control of how these entities deal with the information you share with them and whether this information is made available to others. We recommend that you read their privacy policies carefully.

Legal Disclosures

We may disclose your information when required by law to do so, such as when information is subject to a subpoena or court order, or in furtherance of PowerA’ legal interests, such as when defending or pursuing a legal claim.

Purchaser of Our Business

If our business or a part of our business is sold or integrated into a different company, we may disclose your information to our advisors and to the advisors of the potential purchaser and will pass such information on to the new owners of the company.

What rights do you have?

You have the following rights over your personal information:

  • To opt out of marketing communications;
  • To request details regarding the processing of your personal information;
  • To request a copy of your personal information;
  • To correct or delete your personal information held by PowerA;
  • To withdraw your permission, where we rely on that permission to process your information;
  • To object to the processing of your personal information; and
  • To submit a complaint with the relevant supervisory authority, depending on your location.

Exercising Rights

In order to exercise these rights, please contact us using the information in the “How do I contact you?” section below.

You can also opt-out of marketing communications (withdraw your permission) by clicking the “Unsubscribe” link in emails or changing your preferences in your account settings.

If you would like to exercise your rights via an authorized agent, we require a signed authorization or power of attorney, which can be submitted to DataPrivacy@acco.com.  We also require you, as the consumer, to directly verify your own identity with our company.


Your rights may be limited, for example, if during the fulfillment of your request, information about another person would be disclosed or if you ask us to delete information that we are legally required to store or need to operate our business.

When submitting a request for a copy of your personal information, we require that you provide your email address, full name, address, telephone number, and date of birth.  We utilize that information to verify your identity with a third-party service provider.  This is done to protect your information and ensure that the right information is provided to the right person.


PowerA does not discriminate against individuals exercising their rights over their information and it does not offer any financial incentives in connection with the collection, sale, or deletion of your personal information.  In some cases, however, failure to provide information may result in us being unable to provide certain services, such as processing payments and fulfilling orders.


If you have an unresolved privacy concern, you may also have the right to lodge a complaint with the relevant supervisory authority, depending on your location.

How can you avoid targeted advertising?

We sometime advertise on third-party websites and platforms, and we may also show third party advertisements on our websites.  We and our vendors use the information described in the “What technologies do we use to collect information?” section above to target advertising based on your online activity, including past visits to our sites or third-party sites.

There are certain third-party mechanisms that visitors can use to limit targeted advertising, which vary by country.  Please note that these opt-out mechanisms are browser specific. If you wish to opt-out of targeted advertising across all browsers, you need visit the above websites from each browser you use. Also, please be aware that if you opt out of receiving targeted advertising, you will still be served with advertisements, but they will no longer be targeted to your interests.

Please note that we do not currently respond to “Do Not Track” signals from browsers.

For whom is this site intended?

This site is only intended for adults, and we do not knowingly collect personal information from children under the age of 13.  If you are a parent or legal guardian and think your child has provided us personal information, please contact us using the information in the “How do I contact you?” section below in order to have that information deleted.

How long do we maintain your information?

We will keep your personal information for as long as needed to fulfill the purpose for which it was collected.  We will also maintain your information as needed to establish compliance with our legal obligations and to ensure we continue to respect any opt-out requests.

Who is the data controller for your information and how can you contact us?

If you have concerns regarding how we handle your personal information, you can contact the data controller:


4 Corporate Drive,
Lake Zurich, IL 60047
Attention: Legal Department
Phone: 1-800-648-6323
Email: DataPrivacy@acco.com

ACCO Brands USA LLC has appointed the following data protection representative in the UK:

ACCO UK Limited

Oxford House,
Oxford Road,
Aylesbury, Buckinghamshire,
HP21 8SZ, England
Attention: Legal Department
Email: DataPrivacy@acco.com

ACCO Brands USA LLC has appointed the following data protection representative in the EU:

Leitz ACCO Brands GmbH & Co KG

Siemensstraße 64,
70469 Stuttgart, Germany
Attention: Datenschutzbeauftragter (Data Protection Officer)
Email: DataPrivacy@acco.com